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Holistic Digital Strategy

Progressive School for Dogs

Northern Colorado

Blue Dragonfly Labs worked closely with Progressive School for Dogs on a complete digital transformation of their dog daycare, boarding and training facility, including all new branding, website design and development, multimedia content, kennel management system and online member portal, social media, marketing and communications.


For over 35 years Progressive School for Dog has been Northern Colorado's premiere destination and trusted authority for the highest-quality dog daycare, boarding, training and educational experiences for both dogs and their owners. PSFD has pioneered a unique progressive approach because they passionately believe that learning fosters overall dog wellness and deepens the bonds between dogs and their owners. Their beautiful ten-acre dog retreat is nestled within a private tree-lined country setting. Their world class indoor training facility is the largest in the state of Colorado.


Blue Dragonfly Labs worked closely with the founder and owner of Progressive School for Dogs on a complete rebranding and digital transformation of the online presence for their dog daycare, boarding and training facility. BDL's engagement included:


  • discovery and analysis of existing digital properties

  • users, personas and use cases

  • landscape, peer, competitor research

  • business and functional requirements

  • creation of strategic goals and recommendations

  • creation of design brief for branding

  • design of all-new branding, such as logo, palette, fonts, key language, and tagline

  • research, selection and set up support of new kennel management system

  • all new content for website, marketing, and online user portal

  • curation and editing of images for marketing and website

  • creation of design brief for website

  • new IA/Navigation for website

  • ground-up development of new robust website from design to deployment

  • QA and editing of site

  • mobile optimization

  • SEO strategy and implementation

  • support transitioning to new website and mail hosts

  • revamping of Facebook, LinkedIn, and Google pages

  • creation of YouTube channel

  • support creating marketing materials

  • support creating merchandise and signage marketing

  • promotion of new logo, site, and PSFD services

  • development of pitch for new potential revenue streams, including online product and branded merchandise sales and online training


Both the branding kit and the website design were designed through international online design contests, which received hundreds of entries from designers all over the world.


The brand new PSFD website launched in May 2020 and received positive feedback from PSFD clients and the pet owner and pet services communities.

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